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Posts tagged ‘SEM’

9
Apr

Search Engine Marketing

Search Engine Marketing or SEM is a type of internet marketing which is used to promote websites by enhancing their visibility in Search Engine Result Pages (SERPs) of search engines. SEM is mainly constituted by general SEO (Search Engine Optimization), Email marketing, Affiliate marketing, Web Analytics, Social Media Optimization (SMO), Pay Per Click, Paid Inclusion and some most up-to-date SEM and SMO techniques.

The name ‘Search Engine Marketing’ can be broken down into three parts namely ‘SEARCH’, ‘SEARCH ENGINE’ and ‘SEARCH ENGINE MARKETING’ which collectively describe the origin of SEM. Firstly it is necessary to understand that why do people perform ’SEARCH’? They do so because they are looking out for something specific on which they want to obtain detailed information. People can perform targeted search for millions of reasons which may include searching for purchasing something, for solving problems and queries, for educational information like results, courses, date sheet, etc., for business information, for knowing latest stock rates as well as for general information and news, product and software information, online games, songs, movies download, etc.

People can then opt for purchasing the targeted products or services for which they performed the search. This leads to conversion of the search into the acquisition of a service or product which follows the process listed below:

  • A person’s need propels him to perform search to find out the best option.

  • He then sets up his mind to carry out search for the desired product.
  • The targeted search is finally performed.
  • A person then browses through all the available options and reviews.
  • He may decide to purchase the product or service depending on his requirements.

This conversion can be very well explained with a very simple example. Suppose there’s a man who daily boards a bus to reach his office. He spends more than enough on his bus fares each day. For this very reason he decides that he needs a bike. He plans his budgets and starts doing market research on internet instead of visiting each and every bike agency around the city. He then carries out the required search and obtains the list of all the available models, their specifications, reviews, prices, etc. After comparing all the options and making final decision he straightaway goes to that particular agency and purchases that bike. In brief, internet research helped that man to acquire all the desired information regarding bikes at one place without wasting his valuable time and money.

Now the term ‘SEARCH ENGINE’ creeps in which provides the required platform for searching information about anything that is needed. Search Engines are referred to as big storehouses of information which house information from the World Wide Web to their database. This information gets displayed when someone searches for it with the specific Keyword phrases. Some perfect examples of popular search engines are Google, Yahoo, Bing, etc. which perform the same function as mentioned above and show results according to the result query.

Finally we need to know that why do we need “SEARCH ENGINE MARKETING”? Different search engines make use of different criteria for storing information from blogs, websites, online press centers, etc. In search engines, the rank of any particular search phrase depends upon the theme, quality, structure, information and many other factors of website. The websites which are effectively optimized and are highly informative, genuine and friendly always end up coming in top results. For maintaining such high standards of websites so that they stand at par in competition, “SEARCH ENGINE MARKETING” is needed.